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Traditionally Different

We serve insurance and investment plans for you and your loved ones without the stuffy sales incentives.

What Sets Us Apart
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Our Longevity is Unmatched

McGreevy & Associates is a 4th-generation family-owned business that has been serving the Sioux Falls community for over 100 years. Our name is synonymous with friendly, personalized service and quality strategies for your insurance and financial needs.

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100 Years of Excellence

McGreevy & Associates celebrated 100 years of providing exceptional services to Sioux Falls and the surrounding communities in 2015. As a 4th-generation family-owned business, we are proud to continue to serve you now and in the future.

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NAIFA Members & Recognition

Michaele and John, and recently Karla, are members of NAIFA (National Association of Insurance & Financial Advisors) and have been recognized for their achievements in the community. Michaele received the Edward H. Downs Memorial Award in 2015 for outstanding work in her profession, and John was named Financial Advisor of the Year in 2013 and also served as SD State President in 2023.

Our Team

Michaele McGreevy-Lawler Headshot
Owner and Insurance Agent

Michaele McGreevy-Lawler

Over 30 Years of Health Insurance & Medicare Experience

Michaele McGreevy-Lawler is the 4th-generation owner of her family’s namesake agency. Her great-grandfather, S.R. McGreevy, started McGreevy & Associates on March 1, 1915. Michaele hadn’t intended on following in her family’s footsteps, but a confluence of events drew her back to Sioux Falls in 1993. After her first daughter was born, her mom offered free babysitting if she joined the agency as a secretary; that offer proved too good to resist, and Michaele has been with the agency ever since. She obtained her license in October 1994 and became a health insurance specialist, helping to build the general agency. Today, she is the owner, responsible for daily operations, and maintains a small group of clients. Michaele focuses on employee benefits, marketplace individual insurance, and Medicare supplement plans. In her spare time, she enjoys reading (romance is her genre of choice) and spending time with family.

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Financial Advisor

John Lawler*

Over 25 Years of Health, Life & Disability Income Insurance, Wealth Management & Retirement Experience

John Lawler grew up in Iowa and met Michaele in college. The couple lived in Nebraska and Kansas City before a promotion with his company—and the birth of their daughter—persuaded them to move to Sioux Falls. He joined McGreevy & Associates in 1998 and focuses on small and large group health insurance; individual and group life and disability income insurance; and individual and group retirement planning and wealth management. John loves the outdoors and enjoys riding motorcycles, participating in sports activities, and spending time with family and friends.

Check the background of Ameritas Investment Company, LLC or this investment professional on FINRA’s BrokerCheck.

Karla Rasmussen* Headshot
Insurance Agent

Karla Rasmussen*

Over 10 Years of Insurance & Medicare Supplements

Karla Rasmussen started out in the insurance industry immediately after graduating from college in 2013 and joined McGreevy & Associates in 2015. She focuses on individual health and life insurance and employee benefits, but her work touches on most of the services the agency provides. Karla is married to husband Cody; the couple have a son, Emmett, and daughter, Elise, who keep them on their toes outside of work. She enjoys reading, watching movies, taking Emmett and Elise to the park and playground, and spending time with her and Cody’s extended families—both have four siblings they visit with frequently.

Check the background of Ameritas Investment Company, LLC or this investment professional on FINRA’s BrokerCheck.

See 100+ Years In The Making

Let’s start a conversation about your future goals.

We have been helping Sioux Falls residents focus on making their futures secure for more than 100 years. With a competitive array of insurance, retirement, and wealth management products, we’re here to help eliminate worry and ensure you lead a life rich in happiness, comfort, and health and financial security. Contact us today and we’ll help you reach your goals!

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Reliable for Generations

McGreevy & Associates: Through the Years

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S.R. McGreevy Starts an Agency

Born in 1881, S.R. McGreevy rode horseback across the sparsely populated western frontier in search of life insurance prospects for Union Central before starting his own agency, McGreevy & Associates, on March 1, 1915. S.R. focused on selling life insurance and was licensed until he died in 1979.

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J.D. "Blackie" Makes it a Family Business

J.D. “Blackie” McGreevy was born in 1914, one year before his father started McGreevy & Associates. He joined the agency in 1948, making it a family business and ensuring his father’s legacy would carry on. J.D. focused on life insurance and retirement plans. He passed away in 1985.

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"The McGreevy Boys" Expand the Business

William “Bill” McGreevy joined the family business on February 1, 1975. Bill added health insurance as the company continued to grow and expand its service offerings. Together, Bill, J.D., and S.R. were affectionately known as “The McGreevy Boys.”

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Four Generations...and Counting

Bill’s daughter, Michaele McGreevy-Lawler, became the fourth-generation member of her family’s business when she came aboard on June 1, 1993. Michaele became a health insurance specialist and has been instrumental in building the general agency. 

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The Agent Distribution Network Grows

John Lawler, Michaele’s husband, joined the business in 1998. His focus is on employee benefits and building the agent distribution network. The couple has two children who are employed in the health care industry.

We’re Here for the Long Haul

Got a Question? Let’s Talk!

Are you looking for help figuring out your insurance or financial needs? Don’t worry—we’ve got you covered. After all, we’ve been doing this for over a century! Please contact us with any type of query or discussion and we’ll help you out.

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Building on the Past, Focusing on the Future

With a proven track record dating back over a century, McGreevy & Associates has earned a reputation in the insurance industry as being “Reliable for Generations.” Our longevity is proof that you can count on us being here to serve your needs now and in the future. We continue to focus on providing high-quality strategies customized to each individual’s unique needs and are committed to treating each customer like family. After all, “family” has been the secret to our success through four generations.

Insurance Solutions for Individuals and Groups

McGreevy & Associates offers a competitive portfolio of insurance, retirement, and wealth management products for individuals and groups. Let us help you enjoy life by reducing uncertainty, helping grow your assets, and protecting what is most cherished.

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